Our Story

Get to Know us Better

We value authenticity and connection.

Hi, I’m Monica,

I have experienced firsthand the value of planning and investing correctly. My husband and I had started a business, and just a couple of months after launching, the financial crisis of 2008 happened. Things didn’t turn up as expected, and this affected all aspects of our life. It was a moment of truth, and I realized the importance of proper financial planning and investing wisely. I was determined to take control of our financial life and started on the course of educating myself, in the process earning both the  CERTIFIED FINANCIAL PLANNER (CFP) and CHARTERED FINANCIAL ANALYST (CFA) designations. Only a handful of all advisors nationwide hold both these marks. 

After working for several years with fee-only planners, I launched Purposeful Financial because I believe that everyone can benefit from good financial planning and clients should not be turned away because they do not fit a minimum assets requirement. Financial advice for me is a process of solving problems involving variable components with an aim to achieve our client’s goals. I work hard so that clients can experience financial freedom and wellness.

I live with my husband and teenage daughter in Irvine, California and currently serve on the board of Financial Planning Association (Orange County Chapter) and regularly volunteer at the Centre for Wealth Management (UCI) in the LifeVest.

I look forward to connecting with you.

Monica Khanna Singhania CFP® CFA

Founder

Life is so much more…

Yoga:

Dedicated Iyengar yoga practitioner

Reading:

Self–improvement genre, run a book club

Mission:

Spreading financial literacy among teens one workshop at a time

Enjoy:

Running, Bollywood Dancing & Cooking

Travel:

Love to learn about other cultures, my daughter is the best travel buddy

Advisory Council

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum dolores et quas molestias excepturi sint occaecati cupiditate non provident similique sunt in culpa qui officia deleniti atque corrupti quos

From the beginning

Chief design officer

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum dolores et quas molestias excepturis sint occaecati cupiditate non provident

We collaborate with Other Professionals

Accountants

Attorneys

Insurance and Charitable Giving Experts

Mortgage Experts

Student Loan Specialist

Get Guides

What are Exchange Traded Funds(ETFs)?

In recent years the Exchange Traded Funds have gained so much popularity, find out what are their fundamental features and their brief history

Why invest in Exchange Traded Funds(ETFs)?

Low Expense Ratios, More Tax Efficient, Transparency, Liquidity and much more, understand the main benefits of investing in Exchange Traded Funds.

Cost of Investing In Exchange Traded Funds

What are the various costs associated with investing in ExchangeTraded Funds and why do they cost less than most mutual funds out there?

A PURPSEFUL PLAN